Archive for the Sales Tips Category

Vanderbilt University Marketing Class Lessons

Posted in Motivational, Sales Coaching, Sales Tips with tags , on February 12, 2016 by Dustin Hillis

Vanderbilt University Marketing Class

“Who thinks they are going to be in sales when they graduate?” is the question I kicked off my class lecture with in the business class at Vanderbilt University. Which is the same question I’ve asked in my last six times of being their guest professor.  It amazes me every time I ask the question that no one raises their hand!

The number one thing I hope the Vanderbilt students get out of our session is that everyone is in sales no matter what profession they choose after college. At Southwestern Consulting we have doctors, lawyers, and dentist who all have gone through our 12 months coaching program to learn how to be a salesperson.  Because the hundreds of thousands of dollars they spent on their formal education didn’t teach them the most import piece of running their business, SALES!

The second thing I hope they take away from our class is that selling is serving, not forcing someone to do something they don’t want to do. One of the sharp young students asked me about a book the guy from the Wolf on Wall Street wrote. Thinking I was going to agree with his manipulation tactics and when I told him I believe the best salespeople in the world are the antithesis of the Wolf on Wall Street, he was shocked.

The third thing I hope they take away is an understanding of the art of true salesmanship and how it is a craft that can be honed just like any other profession, such as a doctor or lawyer. The younger generations have this fantasy that when they are ready to hit the working world they will just get a job, the phone will ring, and they will be doing what they love. They have no idea that what they are learning in college is a small fraction of what they need to know to be successful.

It is fun teaching this class every semester and staying in touch with the next generation of world leaders!  I hope that we all continue to reinforce and instill the right principles to our kids and the younger generations. It’s a good reminder every time I teach this class how much the world does not teach or promote the truth about what it takes to be successful in life, and it reinvigorates me to keep coaching and helping people focus on doing the right things and achieve their goals in life.

Being Positive vs. Positive Self-Talk

Posted in dustin hillis, Motivational, Sales Coaching, Sales Tips, self talk on January 12, 2016 by Dustin Hillis

Being Positive vs Positive Self-Talk

Modify: Entertainer (Pt. 2)

Posted in Closing, dustin hillis, Sales Coaching, Sales Tips, Selling Techniques, Southwestern Consulting with tags , , , , , , , , , , , , on December 15, 2014 by Dustin Hillis

Today I am wrapping up my Modify series. This week, I’ll finish with how to present and close with an Entertainer. Catch up on last week, how to present to an Entertainer, here (Modify: Entertainer Pt. 1).

Did you miss the rest of the Modify series? You can catch up here:

Modify: Fighter Part 1

Modify: Fighter Part 2

Modify: Fighter Part 3 

Modify: Detective Part 1

Modify: Detective Part 2

Modify: Detective Part 3

Modify: Counselor Part 1

Modify: Counselor Part 2

Modify: Entertainer – Presentation and Close

When it comes to modifying your natural approach, presentation and close with an Entertainer’s natural buying behavior style, it is important to remember that Entertainers are the kind of people who are energetic, enthusiastic, inspired by affirmation and their biggest fear is rejection.

Knowing all of those things, we really have to be careful with how we approach, how we present and how we close because they can be the most emotional when they are buying. They can also be really great advocates and referral partners, but only if we do it the right way.

–> Click here to continue reading.

Modify: Entertainer (Pt. 1)

Posted in dustin hillis, Sales Coaching, Sales Tips, Selling Techniques, Southwestern Consulting with tags , , , , , , , , , , on December 8, 2014 by Dustin Hillis

Today, I am excited to share with you the last section in my Modify series. This week, I’ll cover how to approach an Entertainer followed by next week when I’ll go into how to present and close with an Entertainer.

Did you miss the rest of the Modify series? You can catch up here:

Modify: Fighter Part 1

Modify: Fighter Part 2

Modify: Fighter Part 3 

Modify: Detective Part 1

Modify: Detective Part 2

Modify: Detective Part 3

Modify: Counselor Part 1

Modify: Counselor Part 2

Modify: Entertainer – The Approach

When it comes to modifying your natural approach, presentation and close with an Entertainer’s natural buying behavior style, it is important to remember is that Entertainers are the kind of people who are energetic, enthusiastic, inspired by affirmation and their biggest fear is rejection.

–> Click here to continue reading..

Modify: Counselor (Pt. 2)

Posted in dustin hillis, Sales Coaching, Sales Tips with tags , , , , , , , , on November 24, 2014 by Dustin Hillis
Presentation and Close with a Counselor Natural Buying Style

Presentation and Close with a Counselor Natural Buying Style

Did you miss it? Last week was Modify: Counselor Part One. Catch up here.

When it comes to modifying our natural sales approach to adapt to a Counselor’s buying behavior style, it’s important to remember that a Counselor is a team player.

They are active listeners.  They are the people who are family-oriented.  They are the slowest of all the decision makers; they are more meticulous and they buy through consensus.

If you’re working with a Counselor, you’ll need to hone in and get to the core of what they are motivated by and, if you’re selling to a Counselor, what their biggest fears are.

So what is their biggest fear?

Their biggest fear is change.

One of our clients is DIRECTV.  For DIRECTV, it can be a challenge selling to a Counselor because almost every single one of their clients is changing from one product to another—from Comcast to DIRECTV.  When a Counselor is dealing with fundamentally having to change something, it is a fear of theirs.  We need to help them get over that fear and feel confident that this is the right decision for their team and their family.  We need to help them move forward despite that fear.

When presenting to a Counselor (also true for the approach), what we really want to make sure we are doing is to slow it down. Click here to continue reading.

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