Modify: Counselor (Pt. 1)

Modify to a Counselor’s Natural Buying Style

When it comes to modifying our natural sales approach to adapt to a Counselor’s buying behavior style, it’s important to remember that a Counselor is a team player.

They are active listeners.  They are the people who are family-oriented.  They are the slowest of all the decision makers; they are more meticulous and they buy through consensus.

If you’re working with a Counselor, you’ll need to hone in and get to the core of what they are motivated by and, if you’re selling to a Counselor, what their biggest fears are.

So what is their biggest fear? Click here to continue reading.