Navigate: Selling the Way People Like to Buy

Navigate: Selling the Way People Like to Buy

One of the most valuable business lessons I ever learned came to me during my first year of marriage when I was trying to figure out what to buy my wife for Christmas.

I remember walking through the mall thinking about how I had no clue what to get her when I came across what I thought to be the perfect store—the Sports Store.  Personally, I loved the Sports Store, so I thought that surely my wife (who was a fashion stylist from San Diego) would, too.

I walked in to the store and began my search for the perfect gift.  As I was looking, I came across a section of the store that I thought would be the perfect spot to pick a gift for my new wife, the University of Tennessee Football section.  I loved the University of Tennessee Football, so—in my mind—surely my new wife—who was a Fashion Designer from San Diego—also loved the University of Tennessee Football!

 

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