7 Steps To Courageous Goal Setting

Over the past 30 years, there has been one habit that I thank God for everyday…. the habit of Goal Setting.  I started contemplating this on a trip recently when I was surrounded by my friends at a condo on the beach in Florida.  Goal Setting is a habit that all we all share and we were discussing our experiences with setting and reaching goals.


One of my favorite experiences with goal setting was as a 20-year-old kid.  I set a goal to break the over 150-year-old sales record at the Southwestern Company.  This meant I had to sell more then what over 150,000 top-notch salespeople had ever sold in a single summer… and I did.

My wife Kyah Hillis is one of the best goal-setters I’ve ever met.  Whether her goal is to break the Southwestern Company all-time sales record (yes, she held the record I broke :)) or starting a mobile fashion accessories business, she has formed the habit of hitting her goal.

Dave Brown is one of my best friends and business partners, and while in college Dave played not 1, not 2, but 3 college sports and broke sales records with Southwestern Advantage during the summers.  Dave sets goals on a quarterly basis that other people think are impossible… and he always hits them.

The habit of goal setting and believing anything you can think of and commit to can be done is a habit that everyone can learn and do.  As a kid, I wanted to be a starter on the 9 & 10-year-old basketball team.  I never achieved that goal because I was afraid of what people would expect from me if I achieved that goal.  My fear was the fear of success.  Fear is the only reason people don’t set goals.  Fear is the reason people don’t unconditionally commit to achieving their goals.  Fear is the devil.

Courage is defined as boldly moving forward and taking action in the face of fear.  It takes courage to set a goal, unconditionally commit to it, and see it through to the end.

Here is a 7 step formula for Courageous Goal Setting:

1. Dream.

Unplug from reality and stop listening to the business of the world and let your mind wander to the corners of your imagination.  What kind of person do you want to be/be more like? What are the things you want to do?  What are your dreams?

2. Write out your goals.

3. Make your goals S.M.A.R.T.

S- Specific
M- Measurable
A- Attainable
R- Reviewed
T- Time Frame

4. Share your goals with people who can help you achieve them.

Do not share your goals with people who cannot help you achieve them… some people don’t like to see other people succeed.

5. Visualize what it’s going to look like after you achieve your goals. 

How are you going to feel?  Who is going to be with you?  What are you going to do after you hit your goals?

6. Make your goals visual. 

Create a vision board with pictures of your goals.  Place your vision board on the wall that is directly in front of where you work and look at it all day long.

Here is a picture of my personal Vision Board in my office:

Dustin Hillis Vision Board

Dustin Hillis Vision Board

7. Unconditionally commit.

Quitting is not an option.  It might take 5-10 years or it might take a year, a week or an hour… but no matter what, never ever lose sight of your dream.

Calvin Coolidge said it best:

“Nothing in the world can take the place of Persistence.  Talent will not; nothing is more common than unsuccessful men with talent.  Genius will not; unrewarded genius is almost a proverb.  Education will not; the world is full of educated derelicts.  Persistence and determination alone are omnipotent.  The slogan ‘Press On’ has solved and always will solve the problems of the human race.”

What is your goal?

10 Responses to “7 Steps To Courageous Goal Setting”

  1. Spoken, Executed & Delivered Just Like A “REAL” Leader …. & from w/in The Mind Set of The Ultimate Team of “REAL” PROVEN LEADERS !

    With Highest Regards, jg

  2. awesome, Dustin! great stuff on empowering the mind and the body.

    “fear is the devil” — so let’s do everything possible to make sure we overcome it.

  3. Rasmus Sillamaa Says:

    My goal, in fact, is to beat Estonian sales record in Southwestern. 2012 will be my first year in the company. In 4 years I would like to consult you on sales. Until then, all the best! PS! Really liked your performance in Tallinn.

  4. I would love more information and tips from you

  5. […] This post was taken from Dustin’s Selling the way people like to buy blog. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: